HubSpot has acquired social business management platform Oneforty.
Oneforty initially launched two years ago as an app pile up for Twitter, the startup undoubtedly filled a gap in the media platform. The innovation of Laura Fitton, the startup provided an inclusive e-commerce souk where third-party developers on the
Twitter raised area can trade their apps. The idea was such a punch in the Twitter network that rumors whirled that Twitter was potentially interested in buying Oneforty.
But after nearly two years, Oneforty found a specific target market for its products that is business users, which has risen a little over $2 million in endowment. The site turned into a destination for business users to outline how to supervise social media, including Twitter and Facebook. The company’s B2B platform on social business includes information on how to invest a budget, what other companies are doing and more. Other content includes a buyer’s conduct for brands looking to espouse social media software and reviews of social media tools.
According to the release, the oneforty directory will combine into the HubSpot App Marketplace, the app store for marketing.
For backdrop, HubSpot helps manage customer’s websites and produce guides. HubSpot, which just raised a substantial $32 million from Sequoia Capital, Google Ventures, Salesforce and others, has been on a speck of a possession fling and just purchase Performable.
Financial terms of the deal were not disclosed.
